As it was to be expected in a project of such extent, we encountered some obstacles on the way, mainly due to company policies, Google Analytics administration rights, custom business logic, and communication with business users.
Access to administration rights and permissions is often restricted by company policies. Commerce-Connections needed to communicate with the relevant parties in order to get approval for access and permissions.
Like many multi-national companies, L’Oréal encompasses a large number of brands with different user groups in each brand, so we had to be granted Google Analytics administration rights from the different brand teams.
Each company's business flow and requirements are different, and to cope with such a scenario the integration program we developed had to have a custom business logic to fit all of L’Oréal’s existing processes. Working closely as a team with L’Oréal colleagues helped us to tackle these issues swiftly and collaboratively solve them.
Our cooperation included weekly meetings to track the project progress and identify obstacles. This resulted in not only finishing the project in time, but ahead of the deadline.
The BI software is used by senior management who very much appreciate that they can consult real-time data which enables them to react immediately.
The Google Analytics integration is fully scalable and will be extended in the future. The current project was just phase one of a long-term venture, which initially only involved data of a certain number of brands and parameters. After a successful first phase, more brands and parameters will be added. In addition to that, data from sources other than GA will be collated, e.g., POS/CRM data that will be merged with the existing GA data via our integrated solution.
We assure that L’Oréal HK will be fully supported by our know-how and commitment in all of the phases of the project.